King Lil G has gone from humble beginnings as an immigrant to international renown for both his music and business acumen. Emerging as a preeminent Mexican spitter, he reps a culture certainly known for consuming dyed-in-the-wool American hip-hop, yet rarely associated with creating it on a global scale. He embodies a universal experience amplified by his tireless grind, inventive approach, and undeniable talent. It’s why he’s piled up nearly 1 billion total streams and views under-the-radar, sold out numerous shows, and earned acclaim from HYPEBEAST, Vibe, and XXL.

Young Drummer Boy (Rigoberto Diaz) is a Mexican-American rapper and producer from Pomona, California, known for his West Coast sound, street-rooted authenticity, and consistent independent grind. Raised by a musical family—his father a member of Banda Ruby and his grandfather a mariachi in Zacatecas—Drummer’s musical roots started on live drums and evolved into one of the most recognizable styles in LA’s underground scene.

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